Viva Magenta is Pantone’s Color of the Year for 2023 – What’s Our Take?


At the end of each calendar, Pantone releases its selection for the “Color of the…

Print comes alive with direct mail marketing

The power of B2B direct mail marketing


With lower-cost email marketing, social media and digital advertising, you'd suspect…

Postal rates take a small climb in January 2018


The U.S. Postal Service has new pricing planned for the New Year, but with…

U.S.P.S. announces changes for 2017


Stop me if you’ve heard this before: first-class postage rates are going up. But…

Variety is the spice of life…so add a little cayenne!


We're all guilty of it — sorting through the mail and immediately tossing out the…

Fold me once, shame on you, fold me 10 times and hit it baby!


What makes for great marketing? Well a lot. But one thing that all brands need is to…