GDPR preparedness – What you need to know


If you market to residents of and companies within the European Union, you need to…

Politics, schmolitics – Super Bowl ads this year win out with humor


Shock, humor, emotion — Sunday’s close Super Bowl game had us (and 100 million other…

Three ways to turn your giveaways into real takeaways


With the busy fall trade show season nearly complete for many of our clients, we…

Taking a sassy selfie look at a successful trade show


I just got back from Las Vegas and the 2017 ISA Sign Expo and now we all need a…

How Snapchat is evolving in the event marketing world


Snapchat is considered one of the most popular media outlets out there with more…

Case Study: Expanding event audiences into new market segments


To learn from our strategic marketing campaigns, CSG Creative team members conduct a…

Meet the team: Our flying ace, Wendy McCool Lewis


Wendy McCool Lewis isn’t just a smart girl with a pretty face, she also has the best…

Research – With attitude!


I recently had the honor of speaking at Trade Show Executive’s Fastest 50 program in…

The Wonder Woman of meeting planners. A day in the life…


In another installment of our “Day in the Life” series, we get to know the talented…

How to reach those misunderstood Millenials


The other week, my colleague and I (both Millenials), attended a seminar on how…