Snapchat is considered one of the most popular media outlets out there with more than 100 million daily active users.

With this effective social media platform, users can send short posts, images and videos to selected recipients. When viewing a Snapchat, the content can be viewed for no more than 10 seconds. Once viewed, the snap will move down to your “All Stories” list where you can replay it as many times as you want within 24 hours until it goes into a “self-destruct” mode and disappears forever.

When it comes to promoting an event, Snapchat can give an audience direct access to live events. You can use it for product launches, trade shows, concerts and more. Snapchat gets your audience excited because you’re providing a visual, more authentic view of what’s going on at the event.

For event planning, here are a few ways to integrate Snapchat into your trade show marketing strategy:

  • Provide specialized content – This will help your audience develop more connectivity.
  • Implement promotions and perks – Social media and giveaways are the best ways to build excitement. Use snaps to offer insider access, promo codes or discounts.
  • Request to be in “Our Story” and get your audience involved – Social media should be a two-way conversation with your community. Engage your viewers by asking them to develop their own content for the brand story, giving them an active voice. For example, ask them to send a selfie featuring a product or create a video of why they love an event.
  • Team up with influencers – Aligning with advocates and influencers can essentially do the heavy-lifting of sparking social conversations for your brand. The same logic applies for sponsors and other partners who could leverage their presence to increase awareness of the event even further.
  • Create a custom geofilter – Geofilters can only be accessed in specific locations; however, it’s a great way to leave a mark on social media where every second counts.

Overall, Snapchat is an incredibly powerful tool to promote products, brands and events. With timely and effective management, Snapchat really can do wonders when it comes to communicating to your audience quickly and encouraging new people to follow.