This year, spring came early for CSG with a flurry of trade shows and conferences from January through April. We’d like to take you along for the ride and recap the diverse and wildly successful events that CSG supported with comprehensive marketing strategy and execution.
January started BIG! Wendy, Jen, Paige, and Dakota flew to Las Vegas for the 45th annual SHOT Show, hosted by the NSSF. This is a landmark industry event attracting over 50,000 attendees.
It requires scrupulous planning and coordination between CSG’s digital marketing, design, and print teams, including the production of over 500 pages of onsite material for SHOT Show. This included 3 separate catalogs, one map guide, and a three city press check!
Next up, the AAJ 2023 Winter Conference and AASA’s National Conference on Education, which opened in February. Although CSG did not have any team members on-site, we are proud of the memorable and record-breaking shows that both organizations hosted.
AAJ reinvented their exhibit and sponsorship strategy by requiring everyone to have a fun and unique activity in each “booth.” From tarot card readings to putting greens, the attendees and exhibitors loved it! They broke out of the box and provided a fresh experience for Winter Convention attendees.
Sunny San Diego welcomed Heidi, Jess, and Rich for NTCA’s RTIME Expo! CSG supports the marketing for multiple events for The Rural Broadband Association, but this Expo is the largest. This year delivered over 2,000 industry professionals for productive networking, collaboration, and idea exchange.
Another exciting event owned by NTP (CSG’s parent company) was SpaceCom! This stellar conference launched in Orlando with skyrocketing attendee numbers, making it the largest show since its inception. SpaceCom brought together experts across many organizations, both government and private, to partner and build a future for the commercial space industry.
Next, the IFA Annual Convention exceeded all expectations! The show surpassed all attendance goals and drew more than 4,000 franchising professionals. The client was thrilled with the traffic-driving success of CSG’s marketing campaigns.
From franchising to furry friends, Carrie and Jaclyn experienced cuteness overload at APPA’s Global Pet Expo! This is the defining event of the pet industry where professionals gather to showcase the latest innovation in the world of pet care and pet products.
Experiencing out clients’ trade shows is always exciting, but we’d be lying if we did not admit that attending an event with puppies everywhere is pretty darn fun! Global Pet Expo knocked it out of the park in terms of buyer attendance, which increased 22% year-over-year!
Finally, to wrap up our busy spring, Paige traveled to Montreal for SIOR’s Spring 2023 Event, which was a sensational success with more than 800 attendees. Canada did not disappoint and definitely delivered some “joie de vie”!
CSG Creative is proud of our client success and is grateful to work with such diverse and dynamic organizations. We’re excited to see what the next months will bring!