Another Spring brought yet another spectacular NAB Show®! This year, the Show brought another impressive 103,000 media and entertainment professionals to Las Vegas from every corner of the globe.
All the hype surrounded the booming Virtual and Augmented Realities and 360 Video. With its own dedicated pavilion on the Show Floor, it’s easy to see that this trend is quite a big deal and here to stay. VR and AR are impacting (and being adopted by) all industries, not just the entertainment space. From mission-like training for military to young surgeons practicing surgery techniques to in-home entertainment, this medium is just out of this world! Within the pavilion, you could see 360 cameras, the latest VR headsets, stitching software and much more.
Drones, 4K, High Dynamic Range (HDR), and Over-the-top (OTT) were still hotter than hot topics. Drone use is soaring, literally, and its uses are continuing to expand. Content creators are loving HDR and its beautiful display, but marketing continues to face challenges in defining the importance of darker darks and brighter brights to consumers.
With the newly added Advertising Theater, it’s hard to deny that the Show’s traditional broadcast roots are extending further than anyone could have dreamed. Big brands are building video studios in-house and getting on the content wagon in big and public ways.
The Show’s expansion and growing relevance truly demonstrates the power of content. It’s everyone’s business — literally. Congratulations to NAB on another successful show!