I'm always excited to visit sunny Las Vegas, but this time was special. I arrived at the Sands Expo & Convention Center on September 17 to attend the 2014 Vision Expo West for three full days.

With a team of three videographers and a photographer I hoped to capture everything I could about the essence of the event.  After interviewing and engaging hundreds of people, exhibitors and attendees included, our team started to see what makes the International Vision Expo the premier and most complete eyecare event — it's a “visionary” mindset.

The Vision Expo not only showcases the current eye care market, but also strives to understand cutting-edge trends and identify growth potential in this dynamic industry. Well before my amazing media team sat down to edit our footage, we were already clear on what sets this event apart.

We're excited to show you more when we launch the new campaign in early 2015!

Dory is looking very fashionable at Vision Expo!
Dory is looking very fashionable at Vision Expo!
Looking good ladies! Vision Expo West was packed with style.
Looking good ladies! Vision Expo West was packed with style.