The 12 days of holiday marketing


How do you piggy-back on holidays to fund raise or to promote your brand, products,…

What’s in a font? Matt tells all…


Everything seems to eventually evolve and Web fonts are no exception, especially…

How to reach those misunderstood Millenials


The other week, my colleague and I (both Millenials), attended a seminar on how…

I spy the CIA’s style guide


Help me, CIA, please — how did your writers’ style guide get to be the hottest link…

Encouraging exhibitors to promote their booth


You’ve been asked the question a million times, “I built it. Why didn’t they come?”…

Don’t spam Canada, eh


There’s a new anti-spam law in Canada. And it’s beginning next week. If you haven’t…

New study reveals the best length for a post is…


We are often asked to share our knowledge of best practices in email subject lines,…

Fold me once, shame on you, fold me 10 times and hit it baby!


What makes for great marketing? Well a lot. But one thing that all brands need is to…

Toss your thinking cap and grab a cup of Joe


It's not just athletes or mice in a maze whose performance is enhanced by a jolt of…

How to throw a wicked-good show: Paht 2


In my last post (that would be Paht 1 of the NAA Bahston conference recap), I talked…