The 12 days of holiday marketing
Dec 18, 2014
How do you piggy-back on holidays to fund raise or to promote your brand, products,…
What’s in a font? Matt tells all…
Dec 16, 2014
Everything seems to eventually evolve and Web fonts are no exception, especially…
How to reach those misunderstood Millenials
Dec 9, 2014
The other week, my colleague and I (both Millenials), attended a seminar on how…
I spy the CIA’s style guide
Aug 26, 2014
Help me, CIA, please — how did your writers’ style guide get to be the hottest link…
Encouraging exhibitors to promote their booth
Jul 11, 2014
You’ve been asked the question a million times, “I built it. Why didn’t they come?”…
Don’t spam Canada, eh
Jun 24, 2014
There’s a new anti-spam law in Canada. And it’s beginning next week. If you haven’t…
New study reveals the best length for a post is…
Apr 22, 2014
We are often asked to share our knowledge of best practices in email subject lines,…
Fold me once, shame on you, fold me 10 times and hit it baby!
Mar 29, 2013
What makes for great marketing? Well a lot. But one thing that all brands need is to…
Toss your thinking cap and grab a cup of Joe
Jul 17, 2012
It's not just athletes or mice in a maze whose performance is enhanced by a jolt of…
How to throw a wicked-good show: Paht 2
Jul 13, 2012
In my last post (that would be Paht 1 of the NAA Bahston conference recap), I talked…