Okay, Google, which display banner ad sizes should I use?


You’ll hear that larger display ads are better at capturing readers’ attention, and…

2017 IAAPA Expo campaign.

TBT: What it takes to create an award-winning, results-driven campaign


Last December, CSG's client IAAPA received the IAEE Outstanding Achievement in…

Tips for a successful rebranding.

5 tips for successful rebranding


To rebrand, you must consider both how to refresh your brand experience and how to…

Quick tips for creating a video strategy.

Creating a video strategy when you don’t have the time


We get it. You’re down to the wire trying to get as many last-minute registrations…

4 Easy Changes to Improve Your Next Email Campaign

You got mail! 4 easy changes to improve your next email campaign


Since the first email was sent in 1971, this channel of communication has evolved to…

4 reasons your display campaigns aren't converting

4 reasons your display campaigns aren’t converting


If you’ve dabbled in digital marketing, chances are you understood John Wanamaker’s…

5 Ways to Make Your Next RFP Process a Little Easier

5 ways to make your next RFP process a little faster


At CSG, we see a lot of request for proposals (RFPs) cross our desks, and we love…

Stage at the NAB Leadership Foundation's 2019 Celebration of Service to America Awards.

The NAB Leadership Foundation’s 2019 Celebration of Service to America Awards


The NAB Leadership Foundation (f.k.a. NAB Education Foundation), the philanthropic…

5 social media best practices to follow in 2019


It's 2019 and social media is one of the leading online channels for marketing…

3 messaging strategies event marketers can learn from Super Bowl ads


I'll insert an obligatory spiel about the big money behind the Super Bowl here…