Politics, schmolitics – Super Bowl ads this year win out with humor


Shock, humor, emotion — Sunday’s close Super Bowl game had us (and 100 million other…

Three ways to turn your giveaways into real takeaways


With the busy fall trade show season nearly complete for many of our clients, we…

Taking a sassy selfie look at a successful trade show


I just got back from Las Vegas and the 2017 ISA Sign Expo and now we all need a…

An all new event for exhibitors – The SHOT Show expands its brand


It started with a few simple questions – How can we deepen the industry support our…

How Snapchat is evolving in the event marketing world


Snapchat is considered one of the most popular media outlets out there with more…

Warning! Professional Advisory – Content suitable only for smart trade show professionals


What does it take to have your show reach near record-breaking numbers? That is the…

How do you mash up?


The word "advertainment" continues our long social tradition of combining two unique…

Case Study: Expanding event audiences into new market segments


To learn from our strategic marketing campaigns, CSG Creative team members conduct a…

2016 SHOT Show – Trifecta of success


Excited attendees, thrilled exhibitors and intrigued media — that’s what our client,…

Production professionals: Where do you find your inspiration?


Marketers are constantly tasked with coming up with fresh content to keep their…