A recent article posted on MarketingProfs offers some great reminders and insights about email marketing that we wanted to share.

You can find the full article here, but here are a few nuggets I always try to remember:

  • Sunday is the best day to send email. We’ve been hearing that for awhile now — but don’t worry, that doesn’t mean you actually have to hit ‘send’ on your day off: luckily, all mass email software allows you to program in advance of when you want your email sent.
  • The best time of day to send your email is between 7:00 a.m. and 10:00 a.m. I’ve been thinking about that and I realize it’s probably not a coincidence that I get all of my coupons, sales emails, etc. on my way to work each day. It’s a good way to get people’s attention before they get too bogged down in their day.
  • Short subject lines are better. Yep, this is an oldie-but-goodie that bears repeating. Short subject lines are better! (Sorry, I love old jokes, too.)  Here’s another tip I’d like to add – if you’re stuck trying to come up with a snazzy subject line, go to your email inbox and note which subject lines grab your attention.  Then, figure out how you can adapt the sparkly bit to your own subject line.

Do you agree or disagree with the findings of the article? Any email tips or insights to share?