Email marketing remains one of the most effective ways to connect with your audience, drive engagement, and achieve your marketing goals.
To celebrate Email Marketing Month, our team has shared their top tips and strategies to help you enhance your email campaigns. From integration techniques to advanced segmentation and testing, here are actionable insights to level up your email marketing game.
1. Integrate Email Marketing with Other Channels
Rich Skibinski emphasizes the importance of integrating your email campaigns with other marketing efforts to amplify engagement. He suggests promoting emails on social media to encourage followers to subscribe and share them with their teams. Use email to link to your blog posts, encouraging routine readership, and complement your email campaigns with digital ads targeted at website visitors. By layering traditional email marketing with these strategies, you can maximize engagement and achieve better ROI.
2. Test for a Seamless Experience Across Devices
Betsy Palmer Dawson reminds us that testing is crucial to delivering excellent user experience. Ensure readability on mobile, desktop, and tablet devices, including light and dark modes. Double-check that all images are rendered properly, confirm that all CTAs (Call-to-Actions) lead to the correct destinations, and set up tracking to measure the success of your CTAs and overall email performance.
3. Experiment with Send Times
Understanding your audience’s habits can make a significant difference in engagement rates. Heidi Aulakh suggests testing various send days and times. For example, Sunday sends can be effective for professionals planning their week. However, what works for one group may not work for another, so don’t hesitate to test and refine your approach.
4. Leverage Segmentation
Jess Schafer highlights the importance of segmentation and tailoring your content. Personalized emails deliver content that aligns with the recipient’s preferences, behaviors, or needs, increasing the likelihood they’ll open and act. Consider audience behaviors, such as whether they attend events for education or exhibitions and create meaningful content. Advanced segmentation, such as targeting loyalists, young professionals, business leadership, or international attendees, allows you to deliver highly targeted campaigns.
5. Master Subject Line and Email Copy
Jaclyn Vann recommends staying ahead of trends and updates that affect email deliverability. One key insight is to be mindful of AI trigger words, such as “Registration Confirmed,” “Important Update,” and “Exclusive Invitation,” which can influence how emails land in priority inboxes. Ensure these trigger words are present in your subject lines and email body for maximum impact. For a deeper dive, check out podcast episode 191, “AI Trigger Words – WHAT are They and What Does it Mean?”
Email marketing continues to evolve, and staying on top of trends and best practices is essential for success. By integrating your efforts, testing rigorously, personalizing content, and mastering deliverability strategies, you can create campaigns that resonate with your audience and deliver results. Take these tips from the CSG team and put them into action this Email Marketing Month!