Excited attendees, thrilled exhibitors and intrigued media — that’s what our client, The Shooting, Hunting, and Outdoor Trade ShowSM (SHOT Show®) and Conference, achieved at their show this past January.

With a packed, sold-out show floor and an exhibit wait list that often takes years to gain show entry, the SHOT Show discovered a unique, very successful way to introduce new exhibitors, the NEXT Pavilion. This kiosk pavilion was simple with no booths, no set-up and no large product shipments. Instead, it included a table top, exhibitor logo sign and a salesperson.

This non-traditional style pavilion allowed the SHOT Show to squeeze in 100 new exhibitors to the show. Since these kiosks were grouped together, CSG Creative helped the SHOT Show brand the area with a modified logo and promote it for months leading up to the event.

Attendees flocked to the NEXT Pavilion, interested to meet new suppliers. NEXT exhibitors were happy with several commenting on a noticeable boost in their sales from the event. With more than 2,500 media from all over the world, both exhibitors and the reporters enjoyed the face-to-face time reviewing these products and services also available to the industry.