Branding is more than just a cool logo — branding promotes recognition.

Your brand is what distinguishes you from other companies in similar industries. In order to distinguish yourself from the rest of the crowd, you must make a memorable impression on consumers.

When creating or redefining your brand, you want to keep the customer experience you want to promote in mind. The 3 P’s (Purpose, Promise, Positioning Statement) are key components for this. When you think about your brand, do you have a firm grasp on all three?


This defines who you are and why you matter.


This is the covenant that you have with your members/target audience. It defines the unique value that you are promising and what people can expect every time they engage with your organization. This can be manifested as a slogan or tagline in marketing materials.


This elaborates upon your purpose, defining the unique space that your organization owns in the marketplace and what separates you from the competition. Answers the key elements of a brand positioning statement: What industry/category am I in? What does my organization do? How does my organization do it? Who are my members/prospects? How is my organization different from the competition?

Need help refining your brand? Contact us today!