The Children’s Guild (TCG), a nonprofit serving children, families, and communities through more than 10 schools and programs across Maryland and Washington, DC, managed 29 separate social media channels, each with its own voice, audience, and content needs. With such a large and varied digital footprint, TCG struggled to maintain consistent posting, audience engagement, and steady follower growth across platforms. They needed a coordinated, strategic approach to elevate their presence, strengthen engagement, and unify their messaging while honoring each program’s unique identity.

CSG Creative assumed full management of TCG’s organic social media strategy and execution. This included developing tailored content plans for each channel and platform, writing copy, designing graphics, and supporting photo and video production. CSG also handled scheduling, posting, daily engagement, and community management. Monthly tracking of key metrics enabled the team to make continuous, data-backed refinements to improve performance. By adjusting content formats, messaging, and timing based on audience behavior, CSG ensured each channel delivered relevant, compelling content that resonated with its specific community.

Over the two-year partnership, TCG’s social media presence saw significant growth. From January 2022 to October 2024, total followers increased by 40%, rising from 10,648 to 15,022. Engagement surged dramatically, with average monthly engagements increasing 611%—from 1,198 per month in 2022 to 8,516 per month in 2024—demonstrating a transformed and highly engaged digital community.