InfoComm, a global leader in the professional audiovisual and integrated experience industry, tasked us with a critical challenge: launching a comprehensive rebrand for its three premier Asian Expos—InfoComm Asia, China, and India. The goal was to build distinct, regionally relevant brand identities that would still reinforce the singular strength of the InfoComm master brand.

Our process centered on in-depth audience research across diverse markets. This critical step allowed us to move beyond superficial design and develop a strategic brand system that respected local culture while ensuring global consistency.

We tackled the need for three connected yet distinct looks:

• InfoComm Asia: A vibrant purple gradient and water-splash elements conveyed innovation.
• InfoComm China: Bold orange and yellow gradients with geometric patterns reflected energy and progress.
• InfoComm India: A teal gradient utilizing a Buta-inspired pattern symbolized heritage and growth.

We also identified several elements, including the “IC25” logo mark, the “DIGITAL-FORWARD FUTURE” tagline, and a unified gradient map photo treatment, which were consistently applied, guaranteeing master brand cohesion.

The rebrand successfully delivered powerful visual systems, validating the InfoComm brand’s versatility. Key outcomes include enhanced brand recognition across Asia and increased audience engagement through highly resonant, culturally relevant messaging. Furthermore, the defined brand guidelines created operational efficiency, providing a flexible, scalable, and future-proof framework for InfoComm’s continued growth in key international markets.