As the food and beverage production industry evolved, FPSA had expanded beyond its roots as a supplier-focused organization and biennial trade show, with members driving innovation across technology, equipment, and full production systems. Yet the name Food Processing Suppliers Association no longer reflected this broader mission or diverse audience, limiting FPSA’s ability to position itself as a solutions-focused, industrywide association.

Leadership recognized the need for a new brand that aligned with the association’s expanded role and future direction.

CSG partnered with FPSA to develop a comprehensive rebrand built around the new name: Food Production Solutions Association. CSG led the name and tagline validation, created a new modern logo, visual brand identity, and strategic message platform—including justification for the name change, positioning language, and audience-specific messaging. Refreshed membership and marketing collateral, digital and print assets, a launch video, onsite assets, and a strategic activation plan ensured a clear, confident rollout to members, partners, and the wider industry.

The new FPSA brand presents a modern, inclusive identity that reflects its expanded mission and its role across the entire food production supply chain. By positioning FPSA as a home for OEMs, processors, and solution providers alike, the rebrand has enhanced industry relevance, elevated the association’s innovative and future-focused image, and strengthened its ability to engage members, partners, and emerging audiences.