If I were a pantone color
PMS 304
Favorite Sound
The Ocean
Favorite Drink
Diva-tini
Carrie Schultz
VP, Strategy and Client Service
Carrie is responsible for the strategic planning, management and execution of multiple marketing campaigns to increase attendance and exposition sales for a variety of clients.
Her work is results-driven and focused on getting the strongest return-on-investment for all marketing efforts. Her expertise includes creation of strategic and tactical marketing plans, budgets and timelines; direct mail; copy writing and copy editing; list research and analysis; and Web development. She also helped to create, and currently manages, custom designed convention Web sites for various clients.
Prior to joining CSG, Carrie managed conference development and association marketing for the Satellite Broadcasting and Communications Association. She was credited with branding SkyFORUM, a semi-annual satellite/financial symposium that attracts C-level executives in the satellite and financial community. She developed the identity for this program, increased corporate sponsorship, increased attendance and heightened the profile of its marketing campaign.
She holds a BA in History from Emory University in Atlanta, Georgia. Carrie is a member of IAEM and has participated in Bell Leadership training curriculum.